electricity supplier advertising with special purchases for the Spring Festival "subway, bus, video website and a display in the elevator.
Taobao, Tmall, Juhuasuan
in the home page, the page on the red theme eye-catching hanging Ali Festival special purchases for the Spring Festival "words, the Jingdong is covered by the Spring Festival to promote food, fresh food, wine, baby, beauty, computer, digital, mobile phone, appliances and other categories, but has been criticized in the China action slow Amazon, also opened a large set of global Chinese years to celebrate the special purchases for the Spring Festival theme almost at the same time. The original life, every day, the orchard under the kitchen fresh, with various related and special purchases for the Spring Festival joined the electricity supplier brand melee.
Spring Festival staged a lively, looks like a replica of the "double 11". Large and small electricity supplier once again launched a collective action at the same time point. Only this time, and no one has an overwhelming home court in the new year, but the atmosphere, have played a special purchases for the Spring Festival "sign.
from the launch of advertising time, Ali was the first to start early in the "double 11" over half an hour, the Alibaba CEO Zhang Yong in the water cube media announced to hold Taobao special purchases for the Spring Festival Festival, more than a month after Ma Yun officially launched it in rural Yanan Taobao summit.
official activities special purchases for the Spring Festival is from January 14th onwards preheating, in January 17th that "Laba Festival" started, to the end of January 21st. Jingdong in TV advertising, outdoor advertising to the Internet media have done a full range of promotion.
in December to go a lot of places, one or two, three cities have gone through. I found that the Spring Festival is the consumer purchase special purchases for the Spring Festival common pain point, where consumers have the demand, we provide solutions for him." Xiong Qingyun, vice president of Jingdong group, the chief marketing officer of Jingdong marketing center in the Spring Festival, said: "this year we regard it as a strategy to promote."
in fact, the Spring Festival is the peak sales of electricity providers, Jingdong mall during the Spring Festival last year, only North China orders grew 60%-70%. SF preferred said sales growth season special purchases for the Spring Festival about 4 times more than usual.
compared to double 11, which seems to be a more concentrated consumer demand timing. Whether it is acquiring the new year activities or Zouqinfangyou gifts demand, scattered past the line of the Spring Festival consumption seems to have pushed the website. We want to know is the electricity supplier in the end is to meet the demand, or create a demand — for example you finally buy "what special purchases for the Spring Festival", appeared in the shopping section? For instance, for a young consumers, the eyes of the TA and Ta special purchases for the Spring Festival elders in the eyes of special purchases for the Spring Festival, or one thing
?What is the electricity supplier
special purchases for the Spring Festival?
as the first action of the electricity supplier, Alibaba